small business web site how-to articles and free e-books

Shown below are "How-To" articles and free EBooks that we feel will be helpful to small business web site designers and small business owners.  The articles cover a wide range of web designer and small business web site design, on-line marketing and off-line marketing topics.  Generally speaking, they explain in depth "how-to" accomplish a given task.

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These articles and EBooks are provided by small business web site designer and maintenance specialist Tom Rumish Website Development to help you and your small business website gain and retain customers and market your small business.  Please feel free to print out the articles and save the EBooks of your choice.  Use the website designer "how-to" articles and EBooks as both learning tools and references.

 
 
website structure, creation & Optimization

New - 5 Critical Questions To Ask BEFORE You Hire a Web Designer  What to look for and questions to ask before hiring a website designer.

Choosing Your Business Web Site Domain Name  This is the critical first step in establishing your business website and is very important in getting viewers to your site and to the search engine position of your small business web site.

Tips For Choosing a Domain Name  More on how to choose a domain name for your website, which is an important first step in getting your website online.

How Search Engines Work  After you know exactly how search engines work you will know what you need to do to have your business web site achieve a higher position in search engines.

Copy Writing for the Small Business Website  The way that you author text to describe your products and services on your small business website is a very important factor in determining how well your web site shows up in a search engine.

Long-Tail Keywords In Your Web Pages  Highly specific multi-word phrases tend to be far easier to rank well for than the more generic single keyword or double keyword phrases.  Learn why you should use and how to find long-tail keyword phrases.

Free EBook - Keyword Basics by WordTracker  (To try Wordtracker for free just click on the Wordtracker graphic link (2nd from the left) at the bottom of this page.)

Free EBook - Keyword Research Guide by WordTracker  (To try Wordtracker for free just click on the Wordtracker graphic link (2nd from the left) at the bottom of this page.)

 


online marketing of your business and website

Add a Personal Touch to Your Website  Ways to set yourself apart from your competition. 

Internet Marketing Myths, Fallacies, and Fairytales  Before you even begin hopping onto the Internet marketing e-bandwagon, you must be aware of its myths, fallacies, and fairytales.

Email Marketing Secrets That Will Drive Traffic to Your Small Business Web Site Two simple things that you can do to get traffic to your website.  It's little things like this that can greatly improve traffic and gain customers.

Stay in Contact With Prospects  People can forget about a business or forget why that business was so important to them if they are not reminded of it often.

Free EBook - Online Success for Non-Techies by James Martell

Free EBook - Email List Building


offline marketing of your business

New - Pricing Strategies - How Much Do I  Charge For My Services?

Mini CD's - Why They Are Good  Facts about Mini CD's and how to use them to your advantage.

How To Write Winning Sales Copy  I asked a very reputable marketer recently "Which is more important in a campaign, traffic or sales copy?"  His answer was emphatic, "Sales Copy."

Promotional Items can be Valuable Assets to a Company  If you are thinking whether you will use some promotional items for your next marketing program or not, here are some information and tips that might be able to assess just how valuable promotional items can be.

Free EBook - 18 Secrets to Successful Marketing by 1032 Training LLC

Free EBook - Fix Customer Satisfaction by Bart Allen Berry

"Mr. Rumish goes the extra mile to ensure the satisfaction of his clients, providing personal attention, honest advice and prompt service." - Melanie Steele, Development Director, WTIP North Shore Radio     read more testimonials

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